RoyalTop is the first sustainability label for the poultry sector focusing on the food service and industrial market. The RoyalTop concept guarantees a high degree of quality and measurable welfare, health and quality criteria.
A closed chain from hatching egg to end product
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HATCHING EGG Hatching eggs from NoviPlus NoviPlus-certified breeding establishments all produce hatching eggs, thereby satisfying the quality requirements set by the NoviPlus sustainability label.
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DAY-OLD CHICK Pluscare chicks from Lagerwey or Van Hulst RoyalTop prefers ‘early feeding’ chicks from the Lagerwey hatchery or Van Hulst, with the chick being given water, food and light as soon as it has hatched.
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BROILER Carefully selected broiler farmers Professional, future-oriented broiler farmers work together with other chain partners within the RoyalTop foundation on sustainability and animal welfare within broiler farming.
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DE HEUS FEED De Heus feed De Heus is the feed supplier for RoyalTop, GMP+ and Secure Feed-certified partners with a lot of knowledge. Feed quality is undergoing constant monitoring for the best business result, in combination with healthy chicks and clean soles. Only sustainable RTRS soy is used.
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SLAUGHTERHOUSE Slaughterhouse GPS The chicks are slaughtered by GPS, a renowned slaughterhouse situated in the heart of the Netherlands. GPS feeds back all slaughter data, thus giving the broiler farmer insight into his results.
The benefits of RoyalTop
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A central role for the broiler farmer
In conjunction with the other professional chain partners, the broiler farmers make decisions on the future of the RoyalTop concept within broiler farming.
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Bonus based on animal welfare criteria
A competitive price is paid along with a bonus. The bonus is based on animal welfare criteria, correct weights, no harm caused by catching the chicks, minimal use of antibiotics and low rejection rates.
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High-quality day-old chicks
RoyalTop strives towards minimal or no use of antibiotics in combination with low rejection rates. This is achieved by means of the highest quality in terms of day-old chicks and food. Together with your professional skill as a broiler farmer, this forms the basis for the RoyalTop quality, to which clean feet attest.
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Strong partners throughout the chain
Extensive cooperation enables things to be steered in terms of quality throughout the chain.
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Independent quality assurance
The company is visited by an auditor from Kiwa/CBD once a year. This audit is held at the same time as the IKB audit.
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Salmonella control
Controlling salmonella is an important topic within RoyalTop. Efforts are geared towards preventing salmonella as far as possible. If salmonella is discovered, then RoyalTop provide a control plan entailing financial compensation.
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RoyalTop: A dynamic programme enabling a rapid response to developments
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Unique combination of animal welfare and sustainability.
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All chain partners are united within the RoyalTop foundation.